Search Engine Optimization (SEO) is how search engines make sense of all the different content out there. It helps you get found online.
Optimizing your website for search engines like Google, Bing, and Yahoo is an ongoing, multi-layered practice. It includes placing meaningful content on your website and taking steps behind the scenes that follow rules their algorithms consider a best practice. Content that search engines like and trust. The more they like and trust your site, the more likely you will be found when someone searches for a topic you specialize in.
How can we Help?
We can start with the basics of organic search engine optimization. Organic SEO means that the setup is limited to the free methods of gaining inbound traffic to your site, i.e. the opposite of paid advertising. In many ways, this is the most important because it forms the tenets of what search engines need to properly index your site on the internet. Search engines want to share relevant and authoritative results. Websites that follow their best practices are rewarded.
A blog is the easiest and most tangible example of organic SEO. You create relevant content to share your wisdom and ideas. The content you share creates as many opportunities to be found in a search engine's list of results. You also need to be careful not to appear spammy because you will be penalized by search engines with a lower ranking in search results. Providing quality over quantity mixed with a little luck is what SEO is all about.
Just as important as the content on your site is to being found, there are important back-end techniques that continue to strengthen your site's relevance and "trust" to search engines. Most importantly, I will work closely with you to get to know your business and help guide you to finding the "voice" of your site that aligns with SEO best practices.
The bottom line.
We can set you up with the basics or provide more robust SEO services. Depending on the type of service you choose, it could include:
- Plan and create content
- Link generation
- Keyword setup on the site
- Registering your website with search engines
- Connecting Google Analytics
- Resolve technical issues
- Help you to link social media accounts
- SEO training