Branding

 

 
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
— Seth Godin

Branding is a journey...

 

I can help you discover your brand's identity and goals to start you on the right path with your new business venture or help you refresh your current brand.  We will dive into your vision to create a unique image of your brand that delivers a consistent theme to your new and returning customers. The following are examples of branding services I offer clients:

 
 
 

Logo + Brand Design

  • Graphic Design for brand logo + identity
  • Logo design drafts with up to two rounds of revisions
  • Final logo provided in several file formats
  • A Brand Style Guide that's all about your brand:
    • logo
    • font type combinations
    • color combinations
    • patterns + illustrations

website design

Using Squarespace, an all-in-one platform, your website will be beautiful and responsive to accomodate whatever device your clients use to reach you. Squarespace's user interface is more intuitive, making it easier for clients to maintain the site on their own once I'm done. Websites can include an e-commerce store or blog and robust marketing tools to help you reach your audience. Take a look at our pricing page for more information.

 
 

Commercial Photography

Imagery engages, it is why people love Instagram. I can help provide professional quality photography for your website and help you keep people interested and engaged with your brand. I can provide product photography, professional headshots, photojournalistic lifestyle visuals for your website or help build a library of imagery for your social media outlets and blog posts.

 

Marketing Materials

We live in a digital world but something's still need to get out there the old fashioned way and I can help with all the printed stuff too!  Business cards, letterhead, envelopes, rack cards, stickers, menu templates, brochures, hats, shirts, temporary tattoos or just about anything you would need for your business.

 
 
Make it simple, but significant.
— Don Draper
 

I know, I know, Don Draper is a character from Mad Men but it doesn't make the quote any less important and let's be honest, the branding and writing for Mad Men was sharp and on point.

 
 
 
 

To get a great idea of what my full branding and website package can look like, check out The Ginger Pig 

 
 
 
In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
— Seth Godin